The influence of 7 purposes of packaging on consumer attractiveness

The purpose of packaging is not only to protect the product, but also plays an important role in the marketing strategy and customer satisfaction. Many businesses face challenges in attracting the attention of consumers and ensuring their products remain safe to reach the customer’s hands.

Without proper packaging, the product can be damaged, difficult to recognize, or even lose its appeal in the market. Therefore, understanding the purpose of packaging is very important so that businesses can increase sales and build customer loyalty.

This article will discuss how the purpose of packaging influences consumer decisions and how the best solution to create quality packaging.

The influence of 7 purposes of packaging on consumers

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The right packaging not only protects, but also increases the attractiveness and trust of consumers. Here are some of the main objectives of packaging and their impact on customers:

1. Product protection

Consumers prefer products that are well packaged to be safe from damage. Quality packaging increases customer confidence and reduces the risk of returns of goods. With good protection, the product can last longer and remain in optimal conditions up to the hands of consumers.

Tips: Choose packaging materials that are resistant to collisions and airtight, especially for products that are vulnerable to moisture or pressure.

2. Ease of distribution

Products with neat and stronger packaging are easier to arrange, stored, and sent. The packaging that is well designed helps logistics efficiency and reduce distribution costs. Ensuring the product reaches the customer’s hands in perfect condition to increase their satisfaction and reduce complaints.

Tips: Use packaging designs that can be stacked and uniform to make it more efficient in the process of shipping and storage.

3. Information facilities

Information on packaging, such as how to use, expiration date, and material used, become an important factor in purchasing decisions. A clear and informative label increases brand credibility and helps consumers understand the benefits and how to use products correctly.

Tips: Use fonts that are easy to read and add icons or illustrations to facilitate understanding of information for consumers.

4. Marketing and Promotion

An attractive packaging design makes the product more prominent on the shelves and marketplaces. Packaging with creative designs and attractive colors can increase visual attractiveness and build brand identity. Premium packaging such as Rigid Box gives an exclusive impression that increases the selling value of the product.

Tips: Adjust the color and design of the packaging with your business branding so that it is easily recognized by consumers.

5. Ease of use

Consumers prefer practical and innovative packaging. Features such as magnetic packaging or precision folds provide better experience for users. Packaging that is easily opened, closed, or reused is also an added value for consumers who prioritize comfort.

Tips: Design an ergonomic packaging, easy to open, and has additional features such as handles or ziplocks for user convenience.

6. Building Consumer Trust

Products with premium quality packaging are more trusted by consumers, especially for exclusive products such as gadgets, cosmetics, and hampers. Packaging that looks professional creates the impression that the product has a high standard, thereby increasing customer loyalty.

Tips: Choose high quality materials and make sure the finishing is neat packaging to increase the aesthetic value of the product.

7. Product identification

Unique packaging and character makes it easy for customers to recognize your brand. With a distinctive design, customers will be easier to remember your product in the midst of fierce market competition. Visual elements such as logos, colors, and packaging shapes play an important role in building brand imagery.

Tips: Use a consistent design element throughout your product, such as the brand’s logo and color, so that it is easily recognized in the market.

Packaging Trends: What is the purpose of the packaging will change?

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Along with the development of technology and changes in consumption patterns, packaging trends also continue to develop. Some changes that are expected to affect the purpose of future packaging include:

• Environmentally friendly packaging: Consumers are increasingly concerned with sustainability, so the use of recycled materials and biodegradable packaging is a priority.
• Interactive Design: Technology such as QR Code and Augmented Reality (AR) on packaging allows customers to get more complete information and more interactive experiences.
• Minimalist packaging: The concept of less is more popular, with a simpler but still functional design.
• Smart packaging: Innovations such as freshness indicators and packaging that can protect products longer into increasingly in demand.

Premium Packaging Solution: Rigid Box Maker Machine from Maxipro

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To create exclusive high quality packaging, Rigid Box is the best choice. With a rigid box maker engine from Maxipro, you can create a premium box with a precise design and an elegant appearance. This machine is suitable for businesses that want to increase the selling value of products with professional packaging. The advantages of the Rigid Box Maker engine include:

• High precision for perfect packaging results
• The manufacturing process is faster and more efficient
• Can be used for various types of premium products

By using this machine, you can ensure that your product has a package that not only protects but also increases the attractiveness and selling value on the market.

Conclusion

Appropriate packaging can increase consumer attractiveness and encourage sales. Aside from being a protector, packaging acts as a marketing tool that is able to build brand image and increase customer loyalty. If you want to make an exclusive and professional premium packaging, use the Rigid Box Maker engine from Maxipro!

Explore Maxipro.co.id And find the best packaging solutions for your business!