AI That Actually Works Is Live. The following is the launch conversation.
The book is out. AI That Actually Works is now available, and to mark the launch, I went live with David Postlethwaite to talk about the core idea: most AI adoption doesn’t fail because of the technology. Failed because of the instructions.
That’s a pattern that occurs in almost every engagement I work on. Copilot activated, license paid, pilot group interested. Six weeks later usage had flattened and someone in leadership was quietly wondering if things were oversold. Usually it’s not the tool. People type in unclear requests, get unclear answers, find the technology mediocre, and return to their old ways of working. That’s the single most common reason why AI rollouts stall, and it’s completely fixable.
The full launch stream is below. We will be live streaming from 2pm UK time on Friday 19 June 2026
What the book is about and its genre
The argument is simple. The gap between teams that get real value from AI and teams that give up is rarely in the power of the model. It’s about whether people know how to ask. Structure the request correctly and the same tools that had you shrugging your shoulders last month start producing work that you’ll actually send to clients.
That structure is what a fast framework gives you. It wasn’t a clever trick. It’s a repeatable pattern that ensures the model has the roles, context, constraints, and output formats it needs to function properly, every time, regardless of who is typing.
Framework
In this stream, and more in depth in the book, I discuss several frameworks. Each person gets his or her place by adapting to a particular job.
- RTF And APE for quick everyday tasks and you just need clean results quickly.
- CHAPTER when you write to persuade and require explanation before and after.
- CARE And KRIT for discovery and analysis, where you want the model to interrogate a problem rather than rush to find an answer.
- RISE for structured multi-step output that must be combined.
- CO-STAR for production-level commands that you want to reuse across teams.
- WHEEL for tight coverage and well-defined results.
The point is, don’t memorize all eight. This means stopping treating impulses as guesswork and starting choosing the right pattern for the job in front of you.
Why this is commercially important
If you’re rolling out Copilot or another AI tool to an entire team, something to keep in mind is the difference between licensing costs and productivity returns. This technology is largely a solved problem. Behavior change does not. Give people a small, reliable set of frameworks, and you’ll turn scattered and inconsistent usage into something you can actually scale and grow.
That’s the entire premise of the book. AI That Actually Works covers all eight frameworks in detail, along with a rapid maturity model, guidance on building a shared rapid library, adoption metrics, and a ninety-day launch plan you can implement straight away.
Get the book, or get started for free
Watch the launch conversation above, then choose your starting point. If you want a complete system, including a launch playbook and shared library guide, this book is it: AI That Actually Works at Amazon.
If you’d rather try the framework before committing to anything, I’ve prepared a free download to get you started right away. Grab it here: free fast framework download.
Useful Links
AI Empowerment for Enterprise: Lessons from 3,000 People in a Week
Copilot Notebook: The Most Underused Workspace in M365
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
